The Opening Set
£50,000 + VAT
One night. Two DJs, an MC and a live PA, a named artist doing 30 to 40 minutes over the DJ, done for you.
Up to 100 guests from the twenty accounts you name. One all-in price, and the report the morning after.
Pricing
Two ways in.
All-in, one price. Start with a single night, book the year when it lands.
Send me the twenty before you sign · Every line of the spec, or you don't pay for what's missing · Your deposit only ever covers costs already committed on your behalf.
The year
The Residency
£180,000 + VAT a year
Your own private night for the clients you most want to grow, four times a year, billed quarterly. The same bill every night. First pick of dates, rate held for three years, and you can walk after night one.
Tell me the night and I'll come back with a plan and a price, usually within a working day or two. No obligation. Or just send me your list first.
All-in. One price covering venue, bar, food, music, act, production and the report. No hidden costs. The price is the price, for a music-venue or club room. A premium venue is a transparent upgrade, quoted up front, never added after you book. All prices plus VAT.
The number that matters is not the headcount. Fifty thousand covers the twenty client accounts you most want in a room, which is £2,500 an account. Send two or three people from each if you can. Three relationships inside a client is worth a lot more than one, and it costs you nothing extra.
Compare the tiers
Every night, on both tiers: two DJs, an MC and a live PA. The tiers differ on how many nights and what comes with the year, never on what's on the bill.
| What you get | The Opening Set | The Residency The year |
|---|---|---|
| Price | £50,000 + VAT | £180,000 + VAT a year, billed £45,000 quarterly |
| What that's per night | £50,000 | £45,000 |
| Nights a year | 1 | 4 |
| Where | One city | One city, your room, four times a year |
| Dates and rate | I hold your date for 14 days while you decide | First pick of dates, and your rate held for three years |
| What you get back | The How It Landed report the morning after, named account by named account | A read-back after every night, and the pattern across the year: which accounts came back |
| Walk after night one | Not applicable, you have booked one night | Yes. Walk after night one, no fee, no re-rate. |
Every tier is the full night, all in. What that covers is listed below. If a line in your spec is not there on the night, you don't pay for it. That's in the contract for both.
Is that a lot?
Compared to what?
Twenty client accounts in a room, at £2,500 each. You know what one of those is worth to you over a year. I don't, so I'm not going to do that sum for you.
- One of your priority accounts, in your room, for four hours£2,500
- Official hospitality at Wimbledon, from, per head£1,145
Source: Statista on Wimbledon hospitality, sourced to Keith Prowse, the Championships' official hospitality partner.
Every tier is all-in: the venue, the bar, the food, the DJ, the MC, the production, a delivery lead on the night and the report the morning after. The full list is on the night.
And what it doesn't
- Getting guests there or home.
- Hotels.
- Gifts or goody bags.
- VAT. Every price above is plus VAT, and that's the only extra.
I say this out loud because it stops arguments later.
The night flexes
Want to go bigger? A pre-night reception for your top ten, a full spirits bar, a highlight film, cars home, a landmark venue, an extra hour, or a bigger name on the bill. All easy to add, all priced up front, never as a surprise.
The practical bits
When you pay, and how long it takes.
How you pay
50% on signing, 50% thirty days before the night, in cleared funds. The Residency is billed £45,000 quarterly, in advance.
How long it takes
Eight to ten weeks from signing to the night. Three to four months if there's a bigger name on the bill.
What your Initial Payment covers
Only costs I've actually committed on your behalf. Never a penny more, and I never pay a supplier out of money you haven't sent.
One more thing, and I'd rather tell you than have your finance team find it. Client entertaining gets no corporation tax relief in the UK and the VAT is not recoverable. That's true of your hospitality box, your client dinners and your summer party too. It's a UK rule, not something specific to me. Budget it against what it replaces, and check the detail with your own accountant rather than taking my word for it.
Before I take a booking I read your guest list, and there's a floor written into the contract if the room doesn't come together. The full guarantee is on the night.
Why commit to the year
Edition one is a peak. Peaks fade.
One night creates a peak, and the peak fades. Four across a year is what makes it stick. And four nights show a pattern: I can tell you which of your named accounts turned up more than once, which a single night can never do.
- Your name on the series. Four nights with a name becomes something your clients ask about.
- I time the nights against your renewals, not against my diary.
- First pick of every date, before anyone else sees the calendar.
- Your rate held for three years. Not a discount, a rate.
- The same crew all year.
- A read-back across all four nights, named account by named account.
Pricing honesty
I don't itemise.
Nobody asks what the football costs inside a hospitality box. You're not buying twelve seats, a pie and a pundit priced separately, you're buying the fixture. The music is my fixture.
The moment I do, you're pricing my venue against a cheaper venue and my DJ against a cheaper DJ, comparing each piece to something it was never meant to be. What you're buying is the whole night working: one price, one person accountable. If a line's missing on the night, you don't pay for it.
This comes out of the same pot as the client entertaining, the summer do and the box.
- +11.0%
- Net balance for events in the IPA's Bellwether report, leading every marketing category, ahead of media, PR and direct marketing
Founding client rate
Three founding clients. Full price.
No discount, you pay full price. In return your rate is locked for three years and you get first pick of dates, permanently. In exchange: photos from the night, a named case study, and one reference call with a serious prospect. Same product, same delivery, same guarantee. Nothing about the night changes because you're early.
Want the numbers on your night?
Send me the twenty before you sign · Every line of the spec, or you don't pay for what's missing · Your deposit only ever covers costs already committed on your behalf.