Pricing
One Session to prove it. A programme to compound it.
Built for B2B SaaS, tech and fintech where one new client is worth £30k+. Pipeline Sessions run in London.
Single Pipeline Session
The proof pointFounding rate (first 3 clients). £35,000 standard. All-in, room + Room Report included.
Credited in full toward a Growth Programme if you start within 60 days of your Session.
A single Pipeline Session to prove the model. Senior people from your priority retention and target accounts, in one single-sponsor, music-led room.
Includes
- Account & guest-list shaping with your team
- Outbound to your target accounts, qualification of seniority
- Single-sponsor, music-led room, no stage, no demo, no pitch
- Full on-the-night hosting and delivery
- The Room Report within 5 working days, account-by-account
- 30 and 60-day follow-up windows
Payment terms
50% deposit on signed brief. 50% on guest-list sign-off. Your payment always clears before any event spend. If the room can't be filled to standard, it rolls to the next window.
Growth Programme
The engineFounding rate. £140,000/year standard. Four quarterly Pipeline Sessions, all-in. Billed quarterly in advance.
Turn one room into a recurring channel for pipeline, retention and expansion. Your priority accounts seen consistently, in the right setting.
Includes
- Quarterly cadence across your priority accounts
- Ongoing outbound to your target list between Sessions
- Curation that strengthens Session by Session
- Cross-room relationship intelligence
- Room Report after every Session + 30/60-day follow-up
- Programme-level reporting on pipeline and relationships
Payment terms
Billed quarterly in advance. One number, all-in, your Sessions are included, with no separate event budget to fund. If a room can't be filled to standard it rolls to the next window rather than refunds.
Enterprise Programme
BespokeMultiple segments, custom cadence. London.
For larger teams with a strategic mix of named customers and target accounts. Multiple segments, more Sessions, dedicated curation, and a programme designed around your top tier, retained and won.
The commercial reality
Pipeline, retention and expansion, in the same room.
Open the doors with the target accounts you want next
Protect the revenue you already have
Grow the accounts that already trust you
Most clients start with the accounts they can't afford to lose. Retention is the fastest payback; new pipeline is the upside.
One won or retained account usually pays back the entire investment. Everything else is upside.
ROI calculator
The numbers, in your own terms.
Four inputs you already know. A defensible view of what a single room could move. Take it to your CFO, or pressure-test it with us.
Your typical annual deal size.
A CTV room typically holds 10-14 named accounts.
Accounts that turn into a qualified follow-up. We default to 40%.
Use your own number. Most B2B SaaS teams sit between 15-25%.
From one room
Qualified meetings
Pipeline created
Expected revenue
vs. CTV fee (£35k)
New-business only. Retention and expansion, usually the faster payback, are on top.
Illustrative, not a forecast. Based on 12 accounts × 40% meeting rate × 20% win rate. Swap the inputs for your real numbers. Uses the standard £35,000 Session fee; founding-cohort rooms at £20,000 pay back faster.
Next step
Start a conversation.
See what one room could shift on your priority accounts.
No pitch, no deck. You approve the guest list before any budget is committed.