The questions everyone asks.

Four R&B and soul nights in London, one Tuesday every quarter. A handful of companies each take seats and bring their own clients and prospects.

Full venue hire, food and drink all night, two DJs, an MC and a live act. Businesses only, and I don't sell tickets. Nobody's allowed to sell to anybody, and that's the whole product.

Eighty seats a year, spread across the four nights, ten to thirty at each. You decide who fills them, and you can move the split up to each sign-by date.

That's not what this is. The room being shared is the point, because your clients end up next to people who don't work for you. A room that's all yours is the dinner you already run.

Other companies taking seats. I'll tell you who's in so far, where they've agreed to be named, but never their guest lists. Nobody's badged and nobody's allowed to pitch, and anyone whose people do is in breach of their membership.

I'd rather you rule yourself out now than find out on the night.

Not one per company, because that's the dinner you already run. Two or three people from six or seven accounts, four from the ones that matter most, and move them across the nights.

By the end of the year you've had roughly twenty accounts in the room, three or four people deep at each. Put your biggest block on the first night.

Send somebody else. The seats are yours, so swap names right up until the confirmed list, which I need seven days before.

London's where the room is. If your clients are somewhere else, tell me and I'll look at it.

Yes. The night runs on the music, not the bar. Proper no-alcohol options, and no cash bar, so nobody's caught out at the till.

Of course people talk. But it's a music night, not a dinner, and I won't pretend otherwise. If what you want is a quiet room for conversation, a dinner's the better buy.

Not all of them. Public sector, NHS and pharma, education, FCA-regulated firms, procurement, and anyone in the middle of a tender with you usually can't take hospitality. That's about your guests, not you.

£500 a seat. The year is eighty seats, £40,000 plus VAT, invoiced as four lots of £10,000 plus VAT, one before each night. That's £12,000 each time with the VAT.

Yes. Twenty seats at one night for £15,000 plus VAT, so £750 a seat, paid in full within 14 days of the night being confirmed. Twenty seats, fixed, and no moving them between nights.

That's why it's £750 a seat and the year's £500. Join the year within thirty days of your night and the £15,000 comes off it, so if you do join, trying it first costs nothing extra.

The year, if you already know you want this. One night, if you'd rather see it first. I'm not going to talk you out of the cheaper one.

Only once a night's confirmed, which means the venue's held and the date's locked. Each night is invoiced on the 1st of the last month of the quarter before, and paid by the end of that quarter.

So nothing is booked for a night until it's paid for. The first night is the exception: invoiced 22 January, paid within 30 days. Payment is by bank transfer. If a night never confirms, you've paid nothing for it.

And if a night doesn't go ahead, your first night's just the next one that does.

Twelve months from your first night, or until your fourth night's been delivered, whichever is later. You may cancel at any time. The fee for the term remains payable.

If you'd rather not commit to a year, take one night first.

Nothing renews on its own. Before your year's up I'll offer you the next one, and you've got thirty days to say yes or leave it. Any rise is capped at CPI inflation.

Founding members keep the same rate for years two and three.

No. Same price for everybody, and it's on the page.

Sign by 22 January to be in the room on 23 March. Then 1 March for Q2, 1 June for Q3 and 1 September for Q4. Miss one and you just start at the next night.

No, and I'd rather tell you than have your finance team find it. Client entertaining gets no corporation tax relief in the UK and the VAT isn't recoverable. Check the detail with your own accountant.

The first five members, and there's no discount. You pay full price, and your rate's held for three years. You also get first refusal on the next year, before anyone new can buy in.

In return, one short reference call a year, if I ask. Your name, your logo and any case study only go out with your sign-off.

It comes out of the same pot as the box and the client dinners. Wimbledon's official hospitality starts from £1,395 per person plus VAT (Keith Prowse, September 2026). Mine's £500 a seat.

You know what one of your accounts is worth over a year, so I won't do that sum for you.

Of course, and they should. They're all on the site and print as a PDF. Tell me what needs changing and I'll tell you straight what I can move.

You get an email confirming everything. Four Tuesdays, one a quarter, each date confirmed in writing once the venue's held. Your four nights are the first four confirmed after you sign, whatever the year.

Then you'd be an unsecured creditor, same as with any supplier. What keeps that small is that you're never more than one invoice ahead of a night, and I never pay a supplier out of money you haven't sent.

Every line of the spec, or you don't pay for what's missing. And I never pay a supplier out of money you haven't sent, so nothing in that room is sitting on credit.

Turnout, pipeline, retention or a return. You invite your guests and you chase them, and nobody in this trade can promise you who walks through a door.

There's good evidence a room like this changes how people in it feel about each other. There's no published evidence it moves a contract. Anyone who tells you otherwise is selling you something.

No. You get the photographs and a short film, to use however you like. A report on your own guests isn't proof of anything, and you already know who you invited.

Then it's on me to replace them at the same standard, at my cost, not yours.

If it isn't confirmed yet, you haven't been invoiced, so there's nothing to give back. If it's confirmed and I pull it, you get a new date. Don't fancy the new date, and that night's invoice comes back in full.

Things nobody controls, like a venue closing, are covered in the terms.

No. The photos and the film go to you, after the night. Nobody's face ends up on this website, or anywhere else of mine.

If I ever want to use a shot of the room with nobody in it you could recognise, I ask the companies who were there first.

A proper live music venue in central London, hired exclusively for the night. Not a hotel ballroom and not a function room above a pub.

Doors at six, food from the moment they walk in. Two DJs and an MC through the evening. The live act at quarter to nine. Last song at half ten.

One Tuesday every quarter. The first is Tuesday 23 March 2027. Then Q2, Q3 and Q4, each date confirmed in writing once the venue's held. Your four nights are the first four confirmed after you sign, whatever the year.

Doors at six, you're free by nine, and the last song is half ten. We do Tuesdays, because everyone's still in town and nobody's got a train to catch at half six.

Motown and soul, soulful house, R&B, old-school reggae and classic UK garage. The records a grown crowd knows every word to, played by proper DJs. Two DJs, an MC and one live act.

DJs and MCs who've done the arena tours and the big UK festivals, and a live act with UK top 40 hits behind them. Members hear the names first, and they don't go on the website.

Then it might not be for you, and I'd rather say so now than take your money. But it isn't a club night.

Doors at six, food from the moment they walk in, and plenty of people never get on the floor and still have a great time.

You do, from you, in your name, and you run your own replies. They're your clients. I'll give you the wording and timings if you want them.

About a week before, you email me the confirmed names, and that's the only admin you've got.

The venue's own event manager runs the operation, with their security, bar and service teams. The DJs run the floor and the MC runs the room. I'm there all night, on the door and in the room.

You send the invitations and run your own replies. All I need is the confirmed names about a week before, for the door and for capacity.

I use them to run the night, then delete them within 30 days, and I never market to your clients.

The duty sits with each employer for their own staff, so yours for your people and mine for anyone I employ. Beyond that it's your lawyer's job, not mine.

What's in place is security and a door team in the price, someone on site all night, and a proper alcohol-free offer.

This is year one. Night one's Tuesday 23 March 2027, and the first five companies in are the founding members. I'm not going to invent references to fill the gap.

I've been the guest at the events you're building for ten years, and I've spent longer than that on these dance floors.

Me, Charlie Hurley. Ten years selling software at Zoom, Agora and Hofy, so I've been the guest at the events you're building.

A DJ on their own is cheaper, and it's not the same thing. The price covers the venue, the food, the hosted bar, the production, the photographer and the film.

Book the DJ yourself and you've bought a playlist and kept the whole job.

You can, and plenty could. It just becomes somebody's second job for two months, sorting the venue, the licence, the caterer, the bar, the sound, the security and the production.

I know the DJs, the MCs and the acts, and I know which room suits which night.

A box gives you twelve seats and a game everyone watches facing the same way. A festival is somebody else's event with your clients loose in it.

This is a room where everybody's doing the same thing at the same time, with your name on the door.