Question 1

Is this an event company?

Accepted Answer

No. It's a commercial channel for pipeline, retention and expansion, the room is the mechanism, the music is the vehicle. You're paying for a room of the accounts that move your number.

Question 2

Who brings the audience?

Accepted Answer

You do. You give us two lists: customers you want to keep and grow, and target accounts you want to win. We build a single room of 15-20 senior people around both, and run the outbound on the targets ourselves.

Question 3

How do you get senior people from cold target accounts to actually turn up?

Accepted Answer

It is the hard half, and it is most of what we do. A single-sponsor, no-pitch room of senior peers, with real music and no demo, is a far easier yes than a vendor meeting or another panel. We run the outbound on your named targets ourselves and qualify for seniority. The guest list is a hard gate: you only pay the second half, and we only run the room, once the right people have actually confirmed. If the room is not strong, it does not run, so you are never paying to fill seats that did not show.

Question 4

Can this generate new pipeline, or is it only for existing customers?

Accepted Answer

Both. The room is filled with a mix of your customers and your target accounts. We do the outbound work to land the right seniority from your target list, and coordinate sign-off on your customers, so the room is full of the right people on the night.

Question 5

How is this different from a customer dinner or field marketing event?

Accepted Answer

A standard customer dinner is a thank-you with no target accounts in the room and no commercial trail out. A field marketing event optimises for logos on a list. CTV builds a single room around your customers and your targets, designed by someone who has carried a number, with real artist credibility and a mapped follow-up on every account.

Question 6

We already run our own customer events. Why would we need this?

Accepted Answer

In-house events teams optimise for delivery: venue, run-of-show, attendance. CTV optimises for the commercial outcome: who is in the room, what was said, and what moved on each account. We bring scene access and artist relationships an events team can't replicate, and we hand back account-level follow-up, not an NPS score.

Question 7

How is this different from agencies that run curated executive dinners and roundtables?

Accepted Answer

Most curated-dinner and roundtable agencies build the room around a topic and an audience they own, then place sponsors into it, sometimes more than one. You rent access to their audience and you are scored on attendance. We build the room backwards from your own named target and customer accounts, single sponsor with no competitor present, music-led, and hand back the Room Report so the pipeline is yours to trace. Peer communities and membership networks, like Pavilion or Gartner's Evanta, are built for the buyer, not the seller, and your competitors are members too. We are a channel for you, and you own every relationship afterwards.

Question 8

How long until the first room?

Accepted Answer

4-6 weeks from signed brief. Week 1: account shaping. Weeks 2-4: outbound on the targets, sign-off on customers, design and guest-list sign-off. Weeks 5-6: the room runs.

Question 9

Where do you run rooms?

Accepted Answer

The founding cohort is London-only. Major UK and Ireland cities on request after that. International only if a client is willing to fund the full cost of running it abroad.

Question 10

What's the cadence?

Accepted Answer

A single Pipeline Session is one room. The Growth Programme is four Sessions a year, one per quarter. We don't recommend more frequently, cadence dilutes the room.

Question 11

What are the cancellation terms?

Accepted Answer

A single Pipeline Session is a one-off, no auto-renewal. The Growth Programme is an annual commitment, billed quarterly in advance. If a room can't be filled to standard it rolls to the next window rather than refunds.

Question 12

How does pricing work?

Accepted Answer

All-in fees. Single Pipeline Session: £20k founding (first 3 clients) / £35k standard, room and Room Report included. Growth Programme: £70k/year founding / £140k/year standard, four quarterly Sessions, billed quarterly in advance. Enterprise from £150k/year. The single Session fee is credited in full toward a Growth Programme if you start within 60 days. 50% deposit on signed brief, 50% on guest-list sign-off, your payment always clears before any event spend.

Question 13

How is success measured?

Accepted Answer

Three things: who came, what was said, and what moved on each account, customers and targets, in the weeks that follow. Success criteria are agreed before the room.

Question 14

What outcomes should we expect from a room?

Accepted Answer

We are pre-first-client, so we will not promise a number we cannot yet prove. What a Pipeline Session is designed to produce: 12 to 15 of your named accounts in the room, 5 to 10 real buyer conversations, and 3 to 8 follow-up meetings in the two weeks after, with attributable pipeline showing in roughly 6 to 10 weeks. Those are the targets we build to and report against in the Room Report, not a guarantee. Success criteria are agreed with you before the room runs.

Question 15

What's the time commitment from my team?

Accepted Answer

A 90-minute shaping session, async sign-off on the guest list, and the right account owners on your side in the room on the night. We do everything else, including the outbound.

Question 16

Will competitors be in the room?

Accepted Answer

Never. The audience is on your list. You sign off the guest list before we proceed.

Question 17

Who owns the relationships afterwards?

Accepted Answer

You do. We hand back the Room Report, an account-by-account map of who was in the room, what was said, and the recommended next move on every account, delivered within 5 working days. We create the moment; your team carries it forward.

Question 18

Who is this for?

Accepted Answer

For B2B SaaS, tech and fintech where one new client is worth £30k+, with named accounts you want to win and customers you want to keep. Buyers: CROs and Heads of Revenue, CMOs and Heads of Marketing, Heads of Demand Gen, Heads of Sales, plus CS and retention owners. Company size isn't the criterion, value-per-client and a defined account list are.

Question 19

You haven't run this yet. Why should we trust it?

Accepted Answer

Fair question. We are pre-first-client, which is why founding-cohort places are limited to the first three clients at a founding rate, with terms set accordingly. What you can verify now is the approach: a defined account list in, ICP and guest-list sign-off as hard gates, a single-sponsor room with no competitor present, and the Room Report handed back within 5 working days. We don't ask for trust, we ask for a brief and a room you approve before you commit.

Question 20

Will senior buyers find the music gimmicky?

Accepted Answer

No, because it is not a performance to watch, it is the atmosphere that makes a senior room relax and talk like peers. Shared music genuinely builds trust, that is the point of it. It is curated and tasteful, R&B, Soul, Motown and Disco, not a band doing covers and not a club night. It is usually the reason people remember the evening and take the follow-up call.

Question 21

What does the music side actually look like?

Accepted Answer

Music is the mechanism, not the headline act. Charlie is the host and curator, he doesn't perform himself. The signature sound is R&B, Soul, Motown and Disco: warm, familiar, and the right energy to get a senior room's guard down. The talent is real, named acts on the calibre of Lemar, DJ Spoony and DJ Frenchy, booked through long-standing relationships in the UK scene, not a hired function band, not a playlist. The music is why senior people show up and relax; the commercial design is what makes it worth your budget.

Question 22

What happens if a room underperforms?

Accepted Answer

The model only works if the room is strong, which is why guest-list sign-off is a hard gate before you pay the second 50%. If the room isn't right, we don't proceed. That is your protection. The fixed fee means we're incentivised to curate well, not to fill seats at any cost.

Question 23

Can we see a sample Room Report?

Accepted Answer

Yes. There is an illustrative sample on the Sample Room Report page, linked from the home page and the site footer, that shows the exact format: every account, who was in the room, what was said, the recommended next step and the status on each. It uses realistic but fictional data while the first Sessions run. Real client examples follow from the founding cohort onwards, with sign-off. Every Room Report is delivered within 5 working days.

Question 24

What data do you need from us, and how is it handled?

Accepted Answer

We need your target-account list and your key-customer list for curation and outreach. We handle it under standard commercial confidentiality, use it only for the specific room, and delete it on request after the programme concludes. We do not share lists with third parties or use them for any other purpose.

Everything a serious buyer asks first.

Everything a serious buyer asks first.

Talk it through with us.