Night one. Year one. Founding five.
R&B and soul nights for your clients and target accounts.
Connect The Vibe starts on Tuesday 23 March 2027. Then it's one Tuesday every quarter in London.
For field marketing, ABM, demand gen and events teams. Nobody on a stage, and nobody's allowed to sell to anyone.
- Two DJs, an MC and a live act
- Doors at six
- Food and drink all night
- 23 Mar
- the first night
- £500
- a seat
- 80
- seats a year, 10 to 30 a night
You sign, and nothing's invoiced until the night's confirmed.
The problem
Every account you've got is one person deep.
One contact in the buying group. When they change jobs, the account's a stranger again.
And your pipeline at that account is riding on one person's inbox.
Your ABM plan says multi-thread every target account. Then you send one invite per company.
People per target account, by what you buy
Everything above
1 person from each account
One of my nights
3 to 4 from each buying group, that's the aim
That's what it's built for, not a number I can show you yet.
53%
of UK professionals plan to look for a new job before the end of 2026. Your person might be one of them.
Robert Half survey of 1,000 UK workers, June 2026, reported 1 September 2026
Lovely, most of them. They all point the room at the front, so you get one person from each account.
Nobody brings a colleague to watch a panel.
So no speeches and nobody at the front. The music is the structure.
Why now
More of the budget's going into rooms.
+11.0
Events, net balance
More UK companies raised their events budget than cut it, and by more than any other marketing line.
79 days
The median UK corporate event is now booked 79 days out. In 2022 it was 57.
So more money's going into rooms, and every pound of it gets asked about. The price is on the page and one Tuesday every quarter, before anyone asks.
Who it's for
Built for three jobs. One of them's probably yours.
Same night, three different reasons to buy it.
Head of Field Marketing, ABM or Demand Gen
Sales want to know who you've met at each account.
Where it hurts
Your champion hands in their notice. Sales asks who else you know there, and the honest answer's nobody.
Why this fits
Three or four from each buying group in one room, four times a year. Your 1:few programme, with a dance floor.
The night
Six till half ten.
6.00
Doors. Your name's on them.
6.30
Your area. Your clients, looked after.
8.45
The live act.
9.30
Second DJ. Floor's open.
10.30
Last song. Nobody's been sold anything.
That's all you get to see until you're in.
How it works
Don't take a demo. Try one night.
No demo, no discovery call. The price and the terms are both on the page, the same for everybody, and you can sign without ever speaking to me.
You join on the site. Price and terms are all there.
I lock the venue and the date, then I send the invoice.
You invite your clients and turn up.
Before you commit
What I'm not going to tell you.
There's good evidence a room like this changes how people in it feel about each other. There's no published evidence it moves a contract. Anyone who tells you otherwise is selling you something.
I'm not promising turnout either. Your guests are your guests. What's in the contract is the night itself, every line of it.
The nights
One Tuesday every quarter. That's your client entertaining done.
Night one
Tue 23 March 2027
Before Easter and the year-end rush
Sign by 22 January
Q2
Before summer takes everyone away
Sign by 1 March
Q3
Everyone's back and planning the year end
Sign by 1 June
Q4
Before the Christmas party noise
Sign by 1 September
Q2, Q3 and Q4, each date confirmed in writing once the venue's held. Your four nights are the first four confirmed after you sign, whatever the year.
Don't spread your seats one per company.
That's the dinner you already run. Two or three people from six or seven accounts, four from the ones you really care about, then rotate it across the four nights.
Plan your 80
Slide your seats across the four nights.
See how many accounts you'd reach, and how deep.
80 of 80 placed
Your own people hosting each night
People per account
Night one: 30 seats. 9 accounts, 3 deep.
Q2: 20 seats. 5 accounts, 3 deep.
Q3: 15 seats. 4 accounts, 3 deep.
Q4: 15 seats. 4 accounts, 3 deep.
About 22 accounts across the year, 3 deep, if each one comes once.
About £1,800 an account for the year, plus VAT.
11 current clients and 11 target accounts.
Turnout's yours. This is how the seats split, not who turns up.
One night
£15,000 + VAT
Twenty seats for £15,000 plus VAT. It comes off the year if you join within thirty days.
Founding members
Let's not beat around the bush. This is year one. The first night's Tuesday 23 March 2027, and the first five companies in are the founding members.
The founding members pay full price. The rate's held for three years, they get first refusal on next year, and they hear who's playing before anyone else.
In return, one short reference call a year, if I ask. Your name, your logo and any case study only go out with your sign-off.
Come and have a look.
Nothing invoiced until the night's confirmed · Every line of the spec, or you don't pay for what's missing · I never pay a supplier out of money you haven't sent