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Charlie Hurley, founder of Connect The Vibe
Charlie Hurley, founder
Connect with me

Why I built this

Grown-up music, grown-up companies.

Connect The Vibe is Charlie Hurley. Built by someone who carried an enterprise sales number for ten years, and years before that came up in the soul and R&B scene, around the clubs and the festivals. The taste, the DJs and the network are mine. Lived, not researched.

The corporate nine to five never stuck, so I bet on myself. Two worlds, one obvious gap: nobody was pointing a festival-grade DJ and this exact music at a company crowd who'd properly turn out for it.

And I'm not romanticising rooms because I couldn't do it the other way. I built two million pounds of enterprise pipeline from nothing but cold outreach, in markets where nobody had heard of the product. The average deal I closed had six or more people in it. Not one of them was won by a better email.

That's how I know what a room is actually worth.

I don't play these nights. Partly because I curate now. Mostly because the DJs I book are better than me and the room would notice. I pick them by hand, sell them, and direct the whole thing for you.

On the night itself there are three people in the room doing three different jobs: a delivery lead running the operation, a host working your guests and making the introductions, and the DJ running the floor. It doesn't depend on me standing in the corner.


The black book

It's all my little black book. I've spent years in the best rooms this country has to offer, the festivals, the club nights, the concerts, so I know which venues actually feel like something and which just look good in a brochure.

Same with the rest of it: the selectors, the photographer, the crew. I don't rent a supplier list, I book the people I would want at my own night, because I know them. That's the bit an agency can't fake.


Why now

And the timing's no accident. The grown-up soul and R&B night is having a real moment. Day parties and soul nights are selling out in cities up and down the country, and the big soul weekenders go long before the date. It's what people actually want a night out to be.

Nobody had pointed that energy at the one room it hadn't reached, the night you throw for your own clients. So I did.

The night I always wanted a company to throw. So I throw it for them.

The obvious question

I'm new. Here's what that actually means for you.

I haven't delivered a hundred of these. I'm not going to pretend otherwise, and if a supplier ever tells you they've done it all before, ask them for the names.

What you'd be is early, not a guinea pig. The DJs, the acts and the venues have been doing this for years and you're welcome to ring every one of them. The only thing that's new is me putting them in a room for your clients.

And being early is priced and papered, not just promised. Your Initial Payment only ever covers costs I've actually committed on your behalf, never a penny more. I never pay a supplier out of money you haven't sent. Whoever ends up running your night, you'll meet them before it.

Being first buys you something too. Founding clients pay full price, and in return the rate is held for three years and you get first pick of dates permanently. Nothing about the night changes because you're early. The care goes up, not down.

Send me the twenty before you sign · Every line of the spec, or you don't pay for what's missing · Your deposit only ever covers costs already committed on your behalf.

The short version, from my last enterprise role

141%
In my last enterprise role, of a £1m annual target in one year
£2m+
In my last enterprise role, of pipeline built from cold outbound alone
60%
Of the accounts I closed, I then grew. My own numbers, not a published figure

Let's talk about your night.

Send me the twenty before you sign · Every line of the spec, or you don't pay for what's missing · Your deposit only ever covers costs already committed on your behalf.