Why I built this
Grown-up music for grown-up companies.
Connect The Vibe is me, Charlie Hurley. Ten years with a sales target, and a regular at the biggest R&B and soul day parties in the country. Usually not at the same time.
I know the DJs because I've spent years on their dance floors.
So I know what works on a floor, and I know what I'd want as a punter. That's who I build the night for.
The short version
The short version, from my last enterprise role. My own numbers, not published figures.
- 141%
- of a £1m annual target, in one year
- £2m+
- of pipeline built from cold outbound alone
- 1
The scene
Day parties, weekenders, all-dayers. The ones I'd be at anyway.
- 2
Ten years selling enterprise software
Over a million pounds closed, President's Club at Zoom. Two million of pipeline built from nothing but cold outreach, in markets where nobody had heard of the product.
- 3
Connect The Vibe
I'm not a DJ and I don't play. I pick the DJs, book the act and host the night.
- 4
Night one
Tuesday 23 March 2027. It's year one, and the first five companies in are the founding members.
- Ten years of conferences, expos, trade shows and client dinners, and I was the guest at most of them.
- Badge on, small chat with someone who isn't really your person, home wondering why you went.
That's how I know what a room is actually worth.
On the night the venue's own event manager runs the operation, the DJ runs the floor, and at every Residency night I'm there, all night.
The black book
It's all my little black book.
I've stood in a lot of rooms. Festivals, club nights, concerts. I know which venues feel like something and which just look good in a brochure.
Same with the DJs, the photographer, the crew. I book the people I would want at my own night, because I know them. That's the bit an agency can't fake.
Why now
The people who grew up on this music never stopped going out to it.
Day parties sell out.
Soul weekenders book up a year ahead.
Garage has filled The O2.
So I've pointed it at the night you throw for your own clients.
The money
I don't spend money you haven't sent.
You sign.
Venue held, date locked. Then it's invoiced.
Your money lands. Then I book the line-up.
Nothing's invoiced until the night's confirmed. If it never confirms, you've paid nothing.
And I never pay a supplier out of money that hasn't landed.
- Not the venue, not the act, not the bar. Nothing on credit, ever.
- It's why the invoice dates sit where they do.
The first five members pay full price and the rate's held for three years. No discount for going first, which I'll admit is a strange thing to advertise.
Come and have a look.
Nothing invoiced until the night's confirmed · Every line of the spec, or you don't pay for what's missing · I never pay a supplier out of money you haven't sent